About
| Some places to connect online: |  |
 |
 |
 |
Professional & Educational Summary
- VP of Marketing at BlueTrain Mobile (2011 - 2012)
- Founder and President of KoMarketing Associates, LLC (2004 - 2010)
- Adjunct Professor at Boston University, Principles of Search Engine Marketing
- Columnist, Search Engine Land
- Guest Lecturer, Bentley College
- Contributing Author, Rain Today
- Babson College MBA, '98
- Connecticut College, B.A. '93 (Economics & Russian Studies)
Experience
Over the past 15+ years, working in the discipline of Digital Marketing, I have been lucky to work with many amazing companies and many amazing people. Here is a partial list of clients I have worked with:
- Abel Womack
- Brooks Automation
- Campbell Alliance
- Ceridian
- Church Hill Classics
- Dataupia
- Fitchburg State College
- Galison
- Guidon Performance Solutions
- Hallmark
- Heroix
- HP
- John Deere
- Kaspersky
- Lexis Nexis
- Mass. School of Professional Psychology
- Nine West
- Pongo Resume
- Snowbound Software
- Starrett
- Tizor
- U.S. Surgical
Quoted & Referenced
- Print Lives and 10 Other Content Marketing Trends for 2012, Boston.com
- How Strong is Your Brand Online?, Industry Week
- Getting Your Website to Deliver SEO Satisfaction (Webinar)
- Online Marketing for Manufacturing Companies (Podcast Interview), Better Process Podcast
- Babson College News Blog, Babson College
- 30 of the Best B2B Search Marketing Articles of 2009, Proteus Marketing
- 200+ Internet Marketing Gurus on Twitter, Marketing Pilgrim
Selected Articles & Blog Posts
Guest By Lines
- Use Website SEO to Enhance Consultants' Reputations and Drive New Business, Rain Today
- 5 Keyword Strategies for B2B PPC Campaigns, High Rankings
- Tertiary Keyword Rankings: Using Your Search-Engine Presence to Power Your Customers, MarketingProfs
Search Engine Land Articles
- Reputation Crisis: Where To Turn?
- Reputation Conversations Start With Search Results
- Can Article Marketing Work For B2B SEO?
- How To Hire The Perfect B2B Search Marketing Manager
- 6 Tactics For Overcoming The High Cost of Clicks in B2B PPC
- Why B2B Marketers Should Leverage Flickr
- B2B Hubs Or PPC? Are All Leads Created Equal?
- New B2B Product Introductions: Prioritize Your Online Tactics
- 5 Things On My B2B Wishlist For 2010
- B2B Landing Page Strategies: More Might Really Be More Effective
- How To Maximize Your Trade Show Investment Via Search Marketing
- The B2B Content Equation
- Using Your Search Engine Presence To Benefit Your Customers
- Do SEOs Really Need Direct Industry Experience To Be Effective?
KoMarketing Associates Blog
- Are Google AdWords Content Network View-Through Conversions Real?
- Google & SEO’s: The Symbiotic and Parasitic Relationship. Who’s Who?
- The Importance of Meta Description Tags
- Social Media Planning – It Should Take Time
- The Most Basic “How To Start in Twitter” Tutorial Ever
- The Social Media Marketing Pitch – Stone Soup
- 9 Generic PPC Ad Copy Tests to Boost CTR
- 20 Questions to Ask When Crafting PPC Ad Copy
- SEO Superhero – Breaking Through Marketing Silos
- 7 Search Marketing Strategies for Manufacturers & Distributors
- 27 Resources for Evaluating Blogging ROI
- 200+ Negative Keywords to Consider for B2B PPC